Further thoughts on iterative design

Iterative design is authentic design.

Good design can be seen everywhere in the natural world, primarily due to evolution (developing through iterations), and it is by nature, context specific.

Iterative design helps you get to the heart of the matter. It distils an idea to its most authentic form.  Authentic design offers something new to the broader creative landscape and is equal parts, pragmatic, beautiful, purposeful, and essential.